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Become Pricing Ninja – join our 5 premium webinars to increase revenueenhance customer growth and gain in-depth knowledge on competitive dynamics.


Watch the webinar below:

There are 4 more premium (commercial) webinars.

When and where?


Each webinar starts as a live event, with the next batch happening on 5 PM Central European time:


  • 15th of October 2020
  • 22nd of October 2020
  • 29th of October 2020
  • o5th of November 2020
  • 12th of November 2020


Can’t make it? You can purchase access to recordings and individual consultations with Maciej Kraus, the webinar host.


For users who sign up for the whole course, a bonus 6th webinar with live consultations will be added for free!

What you will learn:

  • Pricing foundation. How to understand the art and science of pricing.
  • How to apply pricing as a tool to: get new Customers, boost existing Customer base, keep Customers you want to keep (and politely get rid of the ones you don’t want to have)
  • Value delivery vs. value extraction. How to monetize your business concept?
  • Good, better, best- will it work for your business? How to upsell your existing customers
  • Pricing models overview- which one is best for you?
  • Building your own pricing model/ How to build a framework to optimize your pricing every day
  • Customer segmentation & buying personas- which segments to focus on ? what pricing model to apply for each relevant segment? ? How to capture the entire willingness to pay for each Customer segment?
  • Proper value and competitive argumentation- how to create a potential to enforce price premium. Without value based selling approach price becomes the only selling argument.
  • Most common pricing challenges start-ups face and how to handle them? Easy pricing improvements that can boost your revenue

What you will learn:

This session will ensure participants can improve and optimize their organization’s software pricing and monetization practices using proven best-in-class approaches and leading-edge price evaluation tools. With a strong focus on Software as a Service (SaaS) (single and/or multi-tenant), the session will highlight case study examples and allow attendees to openly discuss approaches that directly address SaaS pricing challenges and needs within their own organization.

What you will learn:

Increasing number of SaaS companies  adopt value-based pricing every year. But the number is still too low! Part of the deployment process of value-based pricing is the implementation of value quantification before it can be communicated to customers and capture from them.

In this workshop, we review the latest science on value-based pricing and value quantification process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.

What you will learn:

This session will include numerous topics, including: an introduction to building right pricing model framework, understanding and measuring SaaS software value, applying price value measurement tools, optimizing subscription pricing, an overview of software delivery models and the SaaS value proposition, an introduction to picing model tool, pricing strategies for new and migrating clients, fine-tuning the offer structure, and software packaging and metrics.

What you will learn:

The majority of subscription companies are overly focused on acquisition when it comes to growth. To get more, we look to retention and upselling

We’ll kick off this webinar with retention benchmarks, then dive into specific trends and actionable insights. You’ll discover how the subscription economy is evolving and why optimizing retention is essential for growth, How to leverage the subscription evolution on both the active and involuntary sides of fighting churn, easily implemented, revenue-boosting tweaks

What you will learn:

This session will be open to address all the SaaS pricing aspects that will come up during the previous sessions. We’ll be flexible to adjust the content to the participants’ current pricing challenges.

Buy our webinars

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About Movens Capital

Movens VC is an early stage fund (Seed/Series A), that supports the most ambitious CEE founders in the first steps of building European and global technology diamonds. We want to focus on businesses that will revolutionize traditionally large industries mainly through the use of machine learning and artificial intelligence in process automation.

Learn more about our investment strategy:  or just send your deck: projects(at)

Meet the hosts

  • 15 years of business experience
  • Experience with multinational companies
  • Expert in marketing
  • Guru in pricing strategies
  • Built a company and sold it to PwC
  • Stanford MBA lecturer in pricing, PhD
  • TED speaker with +100k views
  • Angel investor (4 investments, 1 exit)

Wojciech Gorzeń

  • 20+ years of experience in performance improvement
  • International expert in Pricing & Revenue Management
  • Delivered solutions in multiple countries on 5 continents
  • Headed Pricing Solution for Global $14B corporation
  • Real estate investor
  • Lecturer at International MBA
  • Blend 15+ years of pricing experience with data analytics and your own experiance to boost your profits
  • Gain in-depth knowledge and understanding of competitive dynamics.
  • Ask questions and get instant answers from top-level professionals without expensive consultancy services
  • Learn frameworks for analyzing customer preferences and enhancing customer acquisition, growth, retention.
  • Get exposure to real life project cases and latest scientific research and idea.
  • Learn how to integrate your sales , brand, and business marketing strategies, and develop an action plan to drive profit in your organization.