Strategy & Communication lecture
A full-day workshop for Poland’s most ambitious founders. Language: Polish
1 SEPTEMBER 2023 13:00 – 18:00 CEST
Warsaw (tbd)
13:00 – 16:00 CEST: main lecture
16:00 – 18:00 CEST: networking
Participants will receive material to prepare for the workshop before the meeting.
WHY YOU HAVE TO SEE IT?
- Increase revenue, enhance customer growth and gain in-depth knowledge on competitive dynamic
- Pricing foundation. How to understand the art and science of pricing.
- Best practices in startup pricing
- Value-based pricing and the quantification of differentiation value
- Building your pricing model
- Monetization and retention strategy
- Pricing models overview- which one is best for you?
- Most common pricing challenges start-ups face and how to handle them? Easy pricing improvements that can boost your revenue
SPECIAL GUEST: STEFAN BATORY
Booksy CEO, serial entrepreneur
AGENDA
Maciej Kraus
Pricing foundation. How to understand the art and science of pricing
How to apply pricing as a tool to achieve your North Star Metic
How to build your pricing muscle?
How to get new Customers, boost existing Customer base, keep Customers you want to keep (and politely get rid of the ones you don’t want to have)
Łukasz Dębski
Maciej Kraus
Wojciech Gorzeń
Stefan Batory
MEET THE HOSTS
Maciej Kraus
15 years of business experience – strategic consulting
With extensive knowledge and experience with multinational companies (200+ projects)
Guru in pricing strategies
Built a company (Fern Partners) and sold it to PwC
Stanford MBA lecturer in pricing, PhD
Stefan Batory
Mathematician, innovator, and creator of start-ups iTaxi and Booksy. Avid ultramarathon runner.
Finalist of the 10th PRB Awards in the Vision and Innovation category, Ambassador of Polish Innovation 2019, winner of the 6th edition of the Brief 50 Most Creative in Business ranking.
Wojciech Gorzeń
20+ years of experience in profit & performance improvement
International expert in Pricing & Revenue Management
Delivered profit mangement solution in multiple countries on 5 continents
Headed end-to-end Pricing Solution for Global $14B corporation headquartered in Switzerland
Delivered profit improvement of 200 basis points on average
Lecturer on Strategic Price Management at International MBA
Łukasz Dębski
10+ years of strategic pricing and revenue management experience
Over 40m€ of additional EBIT generated from multiple pricing projects and yield management initiatives
12+ years of product management and market intelligence experience
ABOUT MOVENS CAPITAL
Movens VC is an early stage, Warsaw-based fund investing in tech startups with global potential. Founded by former tech entrepreneurs, it supports the most ambitious founders from Poland and Central & Eastern Europe in the first stages of building European and global technology diamonds.
