Description
During our live webinars we’ll help you learn:
- The art and science of pricing
- Pricing as a tool – how to apply it to:
- get new Customers
- boost existing Customer base
- keep Customers you want to keep
- (and politely get rid of the ones you don’t want to have)
- Business concept monetization – how to monetize in your business?
- Good, better, best approach & its application in real life:
- Will it work for your business
- How to best create several tiers of packages
- How to structure the amount of quality items included & price levels
- Pricing models
- Which one is best for you
- How to build your own pricing model
- How to optimize your pricing every day
- Customer segmentation & buying personas
- Which segments to focus on?
- What pricing model to apply for each relevant customer segment?
- How to capture the entire willingness to pay for each segment?
- Pricing metrics
- Why & how to replace pricing per user (if you are using it)
- What are the other value metrics & how to leverage them
- How to combine various value metrics
- Value argumentation
- How to avoid price being the only selling argument
- How to create potential to enforce price premium
- How to charge more & still keep the customers happy
- Most common pricing challenges faced by start-ups & how to handle them
How will it work?
- Each session we’ll be proceeded by a pre-read or preparation assignment.
- As a follow-up, there’ll be a homework to let you to apply gained know-how.
- You will have a direct access to our experienced pricing gurus.
- Each participant will get a certificate of completion.
- Max 30 persons per session!
What you get, again?
- 15+ years of pricing experience relevant to your business packaged into 4 x 1.5h
- No “air” and fluffy staff, only relevant concrete know-how
- Pragmatic & proven approaches & tools – ready to apply immediately
- Answers to all most typical startup challenges
- Pricing tips & tricks making you live easier
Are you ready for it?
